Here is the 127th online Canton fair procurement guide, check it now!

Looking back on 2019, the export turnover of the 126th Canton Fair reached 207.09 billion yuan (29.288 billion US dollars). The transaction with electromechanical products ranked first among the categories, with a turnover of 15.941 billion US dollars, accounting for 54.43% of the total.

On April 7 this year, in response to the severe global coronavirus, CCTV News broadcast the news “State Council: The 127th Canton Fair will be held online in the mid to late June”, inviting domestic and overseas clients to display products online. The online fair adopts advanced information technology to provide 24-hour online promotion, online negotiation, and other services to create a trading platform for high-quality specialty products.

For overseas buyers, this is undoubtedly beneficial—exhibiting online means that the overseas transportation problems are eliminated and the exhibition details can be known in time. Different from the face-to-face offline “bargaining” method in the past, this year is the first time for the Canton Fair to adopt an online “live marketing” method. So, what information do buyers need to know?

【Exhibition date】

June 15-24, 2020

【Exhibition categories】

Export Exhibition: 16 categories are divided into 50 exhibition areas, including Electronics & Household Electrical Appliances, Lighting Equipment, Vehicles & Spare Parts, Machinery, Hardware & Tools, Building Materials, Chemical Products, Energy Resources, Consumer Goods, Gifts, Home Decorations, Textiles & Garments, Shoes, Office Supplies, Cases & Bags, and Recreation Products, Medicines, Medical Devices and Health Products, Food.

Import Exhibition: There are 6 categories include Electronics & Household Electrical Appliances, building materials, machinery, food, household items, Textiles & Garments.

【Exhibition infomation】

This session of the Canton Fair will use advanced information technology to establish a comprehensive online display platform on the official website. Exhibitors who have obtained the  arrangement of the stall will all be exhibited online. The platform provides 24-hour online promotion,  online negotiation and other functions.

  1. Getinformation online

The company will upload the company and product information in the form of pictures, videos, 3D, VR, etc., and display the image three-dimensionally. In this way, buyers can get a preliminary understanding of the participating companies and products. Also, buyers are able to make full use of the search function and quickly find favorite products with the advantages of the online platform.

  1. Watch Live Marketing

Each company has a 10 × 24-hour online live broadcast room, which is not limited by time and space. Buyers can enter different live broadcast rooms to view products anytime and anywhere. They can exchange views and interact with different customers. It is a more comprehensive and convenient method to understand.

  1. The communication of supply and procurement

The platform supports exhibitors and buyers to publish supply and demand information so that buyers and sellers can choose third-party tools to conduct in-depth communication and establish orders and other subsequent processes. The platform also provides links to some video conferences and social software which also supports multilingual translation for the convenience of both parties. Facilitate communication between buyers and exhibitors.

【Participation method】

Buyers and visitors at home and abroad can enter the online exhibition platform through the official website of the Canton Fair to log in. Remember to query the company name, browse the company’s exclusive page, click on product information, and visit the company’s live broadcast room (if the company has set access restrictions, Visitors need to apply to the enterprise to obtain an invitation code to enter) and other online exhibition operations. The conference will clarify the specific login process in the subsequent exhibition guidelines.

The 127th Online Canton Fair official website: