Ramadan 2024 is approaching, how do sellers do a good job of selection and marketing?

Ramadan, for Muslims, is a time of great religious and cultural significance. As the ninth month in the Islamic calendar, it is not only an important period for Muslims to fast and cultivate themselves, but also an important time for family reunion and joyous celebration. During Ramadan, Muslims observe a month-long daytime fast to cleanse their minds, reflect on themselves, and celebrate the end of the fast and the beginning of a new one on Eid al-Fitr.

The impact of Ramadan is not limited to the realm of religion, but it also has a profound impact on the economy, culture and society around the world. According to statistics, nearly 2 billion people in about 48 countries and regions around the world will participate in the celebration of Ramadan, including Saudi Arabia, the United Arab Emirates and other Middle East regions, which account for 95% of the Muslim population.

During Ramadan, the consumption behavior of Muslims also shows a clear trend of growth. According to SpringerLink’s research data, Muslim consumers increased their purchases by 40.6% and 76.3% during Ramadan and Eid, respectively. This trend has also contributed to the rising sales of e-commerce platforms during Ramadan. According to Statista, Ramadan consumer online spending in the Middle East and North Africa region has grown steadily in recent years, reaching $6.7 billion in 2023. At the same time, a Google survey also showed that e-commerce sales increased by 61% during Ramadan in 2023.

In such a market environment, TikTok, the global social e-commerce platform, naturally will not miss this business opportunity. Last year, TikTok Shop launched Ramadan promotion for the first time in Southeast Asia, and achieved very impressive results. According to the 2023 War Report, during the Ramadan promotion campaign, TikTok Shop’s GMV increased by 126% compared to normal, orders increased by 130%, and video views reached 130%. At the same time, the cumulative exposure of the two official topics of #TikTokShopBazaarRamadan and #TikTokShopBazaarRaya in the event exceeded 370 million, and many cross-border sellers also took this opportunity to achieve explosive growth in performance, and the GMV of individual masters increased by 10 times compared to before.

So, how should we prepare for Ramadan 2024? According to the forecast, Ramadan in 2024 will begin on March 11, and the Eid holiday is expected to fall between April 8 and April 12. During this period, Muslims around the world will celebrate the holy month with 30 days of fasting and spiritual reflection.

During Ramadan, traditional Muslim clothing as a must-have products will be popular, while furniture, fashion accessories, electronic products and other categories will also be favored by consumers. In order to better grasp the business opportunities during Ramadan, we can divide Ramadan into three stages before Ramadan, during Ramadan and after Eid to develop marketing strategies.

In the pre-Ramadan phase, we can create a festive atmosphere through store decoration, adding decorative elements such as “star and moon”, “mosque”, “Arabian teapot” and “date palm” to establish an emotional connection with consumers. At the same time, preheat marketing through social media, laying brand and product promotion content. In addition, Ramadan blessings and product discounts can be sent by email to stimulate consumers’ desire to buy.

In the middle of Ramadan, we need to increase our marketing efforts and visibility. Use social media marketing and influencer marketing to accelerate the volume, and fit the theme of kindness, family, affection, positivity and other outputs. At the same time, the use of e-commerce platform rules or independent stations to develop promotional strategies to attract more consumers. In addition, doing some charitable activities during Ramadan can also help build the brand image and catch the eye of consumers.

In the post-Eid phase, we need to welcome the arrival of Eid and sprint sales. In the week leading up to Eid, there will be a surge in shopping demand, so we need to prepare adequate supplies and strengthen promotional activities. At the same time, we also need to pay attention to the feedback and evaluation of consumers in order to adjust and optimize marketing strategies in time.

Of course, there are a few things we need to pay attention to when marketing Ramadan. The first is to pay attention to timing and avoid Posting marketing content during religious activities and dinner times. The second is to avoid misunderstandings, respect taboos in Muslim culture and market influencer appropriately. Finally, it is necessary to express blessings, adding elements such as blessings or video patches in accordance with local language habits to enhance brand image and consumer stickiness.

In short, Ramadan, as an important month in the Islamic calendar, not only carries profound religious significance and cultural heritage, but also brings huge business opportunities. By developing targeted marketing strategies and respecting local culture and customs, we can seize this business opportunity and succeed.