Intellectual Property and Branding

Intellectual property and Brand management

Intellectual property and brand management are crucial in the trade process. Good IP and brand management can increase returns, while poor IP and brand management can bring risks.

Solution: Build a global IP strategy

1. Understand national regulations: The first step in building a global IP strategy is to gain an in-depth understanding of national regulations. Enterprises need to study the IP laws of the target market and formulate corresponding protection strategies.

2. Diversified intellectual property registration: Register trademarks, patents and Copyrights in key markets to establish a complete intellectual property system. This helps companies to defend their rights more forcefully when infringement occurs.

3. Strengthen technical means: With the help of advanced technical means, such as digital watermarking technology, artificial intelligence recognition, timely detection and response to infringements, protect brand image.

4. Establish a monitoring mechanism: Establish an effective monitoring mechanism to regularly monitor market dynamics and competitors’ behavior, and timely detect potential intellectual property infringement.

Cross-border cooperation and international rights protection

1. International cooperation mechanisms: Actively participate in international cooperation mechanisms, such as WIPO (World Intellectual Property Organization), and establish cooperative relations with other countries and enterprises to jointly deal with intellectual property infringement issues.

2. Seek professional legal assistance: When infringement disputes occur, it is essential to seek professional legal assistance. Hiring a local IP lawyer will help you understand local regulations and cultural differences.

Intellectual property

  • Patent application: First, we can file a national patent application for you with the Chinese Patent Office, and then file an international application within a 12-month priority period.
  • Hire a professional intellectual property agency: When engaged in overseas sales, it is recommended to hire a professional intellectual property agency to investigate whether the technology and trademark involved in the sale of their products infringe the intellectual property rights of the country’s patents, trademarks and so on.
  • Strengthening response to overseas intellectual property disputes: The Chinese government has issued a series of guidelines to strengthen the construction of a response mechanism for overseas intellectual property disputes. These guidelines include how to strengthen information services, capacity building and support guarantees, and coordinate international cooperation and competition in the field of intellectual property.
  • Developing an IP protection strategy: The IP protection strategy of foreign-funded enterprises in China should include how to deal with IP infringement cases, how to calculate the cost of rights protection, and how to link responsibilities with interests to mobilize the enthusiasm of foreign-funded enterprises to protect rights.
  • Intellectual property protection: According to the Regulations on the Customs Protection of Intellectual Property Rights, the filing of intellectual property rights by enterprises is a prerequisite for the customs to take proactive protection measures. We can provide an effective filing to some extent to deter other sellers who attempt to sell infringing goods, thereby stopping some potential infringement.
  • Trademark application: We can provide customers with trademark application services, registered trademarks is an important means for brands to obtain legal protection, when your trademark rights are infringed, you can have the legal right to defend. If the record is incomplete at the time of filing at the Customs, the Customs may identify the trademark that the party has not filed as a waiver of seeking customs protection.

Brand management

  • Brand building: Brand is one of the core competitiveness of enterprises. For enterprises, having their own brand can improve the added value of products and enhance the market competitiveness.
  • Branding: The use of digital tools for branding is an effective way. For example, through social media, online exhibitions, big data platforms and other channels to explore the international market and self-brand promotion.
  • Localization: The brand needs to be localized to adapt to the characteristics of the Chinese market. This includes understanding the needs, habits, and culture of Chinese consumers, and adapting products, services, and marketing strategies to meet these needs.
  • Brand naming: A good Chinese name is the beginning of localization and the most important starting stage for consumers to remember a brand.
  • Avoid misunderstandings: When marketing, customers need to ensure that the information is correctly communicated to the target consumer. Avoid consumer misunderstanding, and then have a bad impression of the brand.
  • Avoid stereotypes: When designing products or advertising campaigns, avoid using overly old or stereotypical elements of Chinese culture. Choose the most fashionable design scheme to help improve the brand image.
  • Partners: Finding the right partner is also very important. Foreign brands can cooperate with domestic institutions with independent legal personality, sell their products in designated areas, and have the right to market and brand management.