The outdoor sports market will reach $248.5 billion, and the demand for outdoor products will continue to explode.
The global outdoor sports e-commerce market is expected to grow to $248.5 billion in 2025, a significant growth trend compared to the past few years. In this market, sports equipment and outdoor sports apparel have become hot selling categories in the United States. The penetration rate of outdoor sports in the United States is as high as 50%, which also makes it the world’s largest outdoor goods consumer market.
On a broader scale, the global sports and fitness apparel market is already worth more than $180 billion and is expected to reach $22 billion by 2027. Within this market, the US sports and fitness apparel market is expected to exceed $65 billion, continuing to maintain its leading position in the global market.
With the improvement of people’s living standards and the enhancement of health awareness, outdoor sports began to be favored by more and more consumers. This has further promoted the development of the outdoor sports equipment market. In recent years, the number of participants in outdoor sports such as running, fishing, hiking and cycling, and camping has continued to grow, and the demand for equipment related to these sports has also increased significantly. At the same time, the export volume of outdoor sports equipment has also shown a rapid growth trend in recent years.
According to statistics, developed countries such as Europe and the United States are still the main objects of China’s outdoor sports equipment exports, while the North American market is the largest target market for Chinese sellers. According to Statista data, the North American outdoor sports market is expected to reach a market size of $3.273 billion in 2025, of which, North America occupies the largest share of the camping equipment market, while the United States is the main market, followed by Canada and Mexico. Meanwhile, Statista forecasts an annual growth rate of 10.68% for sports and outdoor revenue in the U.S., which means the market will reach $37.41 billion by 2027. In addition, the European outdoor sports market is expected to reach a market size of $2.207 billion in 2025.
In addition to the European and American markets, the demand for outdoor sports equipment in emerging markets is also gradually increasing. The global epidemic is gradually improving, and demand in the export market is also recovering rapidly. At the same time, the demand for outdoor sports equipment in emerging markets is also gradually increasing, which will further promote the development of outdoor sports equipment export market.
Overall, as consumers’ enthusiasm for outdoor sports continues to rise, as well as the further opening and recovery of the global market, the prospects of the outdoor sports equipment market are full of great potential and opportunities. Whether it is professional outdoor sports such as mountaineering, skiing, etc., or low threshold outdoor activities such as camping, hiking, etc., have provided huge business opportunities for the outdoor sports equipment market.