How brands have disrupted the traditional way of buying menswear, integrating digital experiences and personalized services
In the field of men's DTC (Direct-to-Consumer) brands, Bonobos is undoubtedly a shining star and is known as the "godfather" of this field. It has not only completely subverted the traditional way of buying men's clothing, but also deeply rooted digital experience and personalized services in the brand's DNA, thus...